Since 2020, there is a second boom of online sales with the growing number of new live streaming and e-commerce platforms. The live streaming and online shopping have become a constant culture for our new generations. With the interesting promotion styles and methods of the merchants and KOLs, they are able to attract a large number of fans and viewers in a short period of time, and fans and viewers tend to make quick decisions for purchase during the live streaming.
Live-streaming for online sales, everyone is enjoying.
Before the boom of online shopping, live streaming was only popular in online-chatting and gaming industries, and people did not take it as a sales channel. However, when some online platforms combined live streaming and online sales and created profits for merchants and KOLs, it had become a new business model and opportunity for many industries. Especially the epidemic has spawned companies to join in. Different brands started to promote and sell products by live streaming; CEOs became the salesman in the live streaming; education and medical companies started to live-stream professional courses; and many other industries and people started to promote in a creative way in the live streaming. With the help of advanced live-streaming technologies, it drives live streaming to be more professional and reliable, and creates a new business trend.
